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Creating an online store is a great start to sales success. In addition to the implementation of the e-shop, additional promotional activities are necessary. An interesting and effective sales plan is to use social media as a sales channel.
Social media is part of everyone's life and plays an important role in business as well. This is due to the variety of thematic groups and the possibility of instant communication or reaching information and opinions about the services and products we are interested in to a huge group of people, target customers. Therefore, it is worth taking social media quite seriously and using their opportunities to develop your business and increase sales.
Social media and the online store
For an online store, social networking sites such as Facebook or Instagram are the possibility of direct interaction with customers interested in a specific product. It is possible thanks to the technology of user profiling according to many criteria, such as interests, age, region, etc. Social media is the internet and online people who:
- they can become customers of your e-shop,
- communicate observations and opinions,
- share a link to a page with your favorite product,
- advertise in person, in your group of recipients and among recipients of shares,
- advertise in person, for example by writing reviews about the product / company.
Reasonable, only, optimal and business approach is to combine the sale of an online store with social media channels.